In a television commercial, an advertiser shows a party scene with many college-age students having a great time. The advertiser's product, a new lite-beer, is prominently displayed in the scene. This advertiser is hoping that his product will become associated with fun. Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun. The
advertiser is depending on which of the following to sell his product?
a. higher order conditioning
b. shaping
c. response chaining
d. extinction
A
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Indicate whether the statement is true or false
Which statement would a person MOST likely remember later the same day?
A) Pablo Picasso represents the Cubist movement in art. B) Margaret Floy Washburn was the first woman to receive a PhD in psychology. C) Poe wrote, "The moon never beams without bringing me dreams of the beautiful Annabel Lee." D) A black-widow spider is crawling up your leg.
Which of the following statements about free association is NOT true?
A. It is used by psychodynamic psychotherapists as an effort to access the unconscious. B. It involves asking clients to say whatever comes to mind. C. It asks clients to say the first word that comes to mind after the therapist speaks a word. D. It requires clients to not censor themselves at all.
The self I'd like to be refers to the
a. self-image b. social self c. private self d. ideal self