Marketing strategy involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
Answer the following statement true (T) or false (F)
True
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Ad copy can best attract customers when it is based on customer needs and situations that are familiar to customers
Indicate whether the statement is true or false
Differences in _____ must be considered when integrating information systems internationally, even within the same company.
A. standards B. computer brands C. programming languages D. storage availability
Persuasive topics revolve around which three types of questions?
a. fact, opinion, policy b. fact, value, opinion c. fact, merit, policy d. fact, value, policy
Managing change is an ongoing process whose objective is to enhance the ability of an organization to anticipate and respond to developments in only its external environment.
Answer the following statement true (T) or false (F)