Forever 21, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, and using Instagram and Twitter. These vehicles through which the coded message is transmitted from the source, Forever 21, to the receiver, the prospective customer, are called
A. fields of reference.
B. decoders.
C. encoders.
D. relay channels.
E. communication channels.
Answer: E
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Which of the following scenarios would cause cognitive dissonance, as defined by the text?
a. An employee is pressured by their manager to falsify sales numbers and discovers that the action helps the company’s bottom line. b. A person justifies stealing based on the need to feed his family, but then he sees that it helps his children stay healthy. c. A person decides to lie for the first time to achieve better results at work but is caught. d. A person believes stealing is harmless but then sees the pain it causes a victim.
Which of the following is best for providing additional benefits to prospects through peer-to-peer networking and posting career opportunities?
A. Facebook B. LinkedIn C. Instagram D. Twitter
Brigid Boats is a manufacturer of customized sailboats. In 2013, the company produced 74 boats, in 2014 it built 77 boats, and in 2015 it built 79 boats. The company’s cost of labor was $575,000 in 2013, $600,000 in 2014, and $610,000 in 2015. What direction did Brigid’s productivity growth rate change from 2013 to 2014 and then from 2014 to 2015?
a. Increase and then continue to increase b. Decrease and then increase c. Increase and then decrease d. Decrease and then continue to decrease
Which component of emotional intelligence (EI) enables a manager to have a deep understanding of the existence and importance of cultural and ethnic differences?
A. self-awareness B. empathy C. self-regulation D. social skills