One of the advantages of test marketing is ________
A) the low cost
B) the ability to keep information from falling into competitors' hands
C) the opportunity to survey prospective customers
D) the ability to evaluate a product and its marketing program before commercialization
E) the opportunity to sell existing products to a core customer base
D
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To compute the minimum sample size for an interval estimate of?, we must first determine all of the following except
A. desired margin of error. B. confidence level. C. population standard deviation. D. degrees of freedom.
The legal standard for circumstantial evidence requires demonstrating:
A. that a plaintiff was qualified. B. that a plaintiff was disadvantaged. C. that a plaintiff belongs to a protected class. D. all of these.
Miss Moo produces a line of milk products that are lactose-free. The milk comes in pint, quart, and half-gallon cartons, as well as 18-ounce glass bottles. Miss Moo sells its pint cartons to school systems, its quart and half-gallon cartons to grocery stores, and its glass bottles to vending machine operators. Miss Moo appears to use a(n) _____ strategy in marketing its product to a target market that is likely to be _______.
A. undifferentiated; homogeneous B. undifferentiated; heterogeneous C. differentiated; homogeneous D. differentiated; heterogeneous E. concentrated; heterogeneous
Which of the following statements applies to civil law systems?
a. They are code-based. b. They are derived from Greek law. c. High respect is paid to judicial precedents. d. Both a and b