The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features
A) product
B) production
C) societal marketing
D) marketing
E) selling
A
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Canada's Imax Corporation is the world's premier provider of large-format motion picture
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Under the Older Workers Benefit Protection Act of 1990, which guideline must employers follow when asking employees to sign early-retirement waivers?
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John, a car repair shop owner, is developing the warranty and repair policies for his business. Which of the following sections of the marketing strategy is he addressing?
A. Promotion section B. Product and/or service section C. Distribution section D. Pricing section