Identify five outcomes of customer satisfaction.
What will be an ideal response?
1. Happy customers are loyal customers.
2. Loyal customers often buy other products with higher margins.
3. Happy customers react less to price increases.
4. Happy customers encourage their friends to buy the same products.
5. Happy customers engage inother behaviors that tend to enhance the firm's profits.
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Economists who suggest that the United States is losing its competitive edge cite that
a. manufacturing drives innovation and that more American firms are choosing to manufacture overseas. b. the quality of education in western countries is declining. c. the United States is ambivalent about technology. d. the Asian continent contains more raw materials than the United States.
One method companies are using to measure the impact of point-of-purchase (POP) displays is to utilize cash register data comparing before and after sales
Indicate whether the statement is true or false
The means for measuring changes to critical data are known as ________
A) standard deviation B) ratios C) average D) algorithms E) metrics
A formal written statement of management's plans for the future, expressed in financial terms, is called a budget
Indicate whether the statement is true or false