Define the seven speech purposes discussed in your book and identify the unique characteristics of each. Write a purpose statement representing each purpose.

What will be an ideal response?


- The seven purposes and unique characteristics of each include:
* Providing new information or perspective: A speaker fills in gaps in audience knowledge of the topic.
* Agenda setting: The speaker draws attention to a topic that an audience may not have thought about before.
* Creating a positive or negative feeling: The speaker seeks to leave the audience with a specific feeling about the topic.
* Strengthening commitment: The speaker's goal is to create a stronger commitment in an audience that is already favorable to the topic.
* Weakening commitment: A speaker attempts to create doubt in an audience's mind about the topic.
* Conversion: The speaker looks to change listeners' minds about the topic.
* Inducing a specific action: The speaker's goal is to spur the audience to action.
- Sample purpose statements will vary.

Communication & Mass Media

You might also like to view...

The process of overcoming obstacles to achieve a goal is referred to as

A. meeting agendas B. problem solving C. decision making D. solution focused

Communication & Mass Media

Commercial television stations may ban third party candidates from debates, but public television stations must include all candidates. _____

Indicate whether the statement is true or false.

Communication & Mass Media

Avoiding ethnocentrism means that you must agree with the values and practices of all groups and cultures.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Using the standard criteria for theory evaluation, critique Organizational Information Theory.

What will be an ideal response?

Communication & Mass Media