A distinguishing feature of the product/service differentiation competitive advantage is _____
a. using inexpensive raw materials
b. having a strong brand image
c. having low overhead costs
d. creating generic products
ANSWER: b
A product/service differentiation competitive advantage exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition. A strong brand image is an example of a product/service differentiation competitive advantage.
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A virtual organization may be most appropriate for firms
A. whose product life cycles are just beginning. B. whose strategies require merging technologies. C. who have no need to meet competitive pressures. D. who have no need to get to market quickly with new offers.
Which of the following is true about pure product bundling strategy?
A) It is shown to be more profitable than mixed bundling strategies. B) It takes advantage of the potential synergy of two brands that share a common market space. C) It involves entering new product-markets. D) It creates a base from which to introduce line extensions that enhance market penetration at a lower cost. E) It involves the sale of two or more products at an overall price that is cheaper than purchasing the products separately.
In estimating cash receipts and cash payments for the cash budget, many organizations prepare supporting schedules
Indicate whether the statement is true or false
Annette spends some more time looking into the kitchen burns at The Burger Joint. She realizes that instead of focusing on the employee’s motivations, she can look into the physical appliances themselves for safety concerns. She realizes that the installment of additional appliance safety features could be the answer that she is looking for. After a few months with the new appliance safety features installed, her kitchen injuries went down by 75%. Annette completed which step in the decision-making model?
a. Generate multiple alternatives b. Identify and weigh decision criteria c. Choose, implement and evaluate the best alternative d. Rate alternatives on the basis of decision criteria