Which ratio compares the earnings per share of a company to the market price for a share of the company's stock?
A. Return on equity
B. Book value per share
C. Price-earnings ratio
D. Dividend yield
Answer: C
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When a retailer stocks up on Maxwell House coffee while it is on-deal to sell them later when they are off-deal, it is:
A) a diversion B) quantity-seeking C) forward buying D) a slotting fee
In Chapter 15's opening scenario on Blake Leeper, the key lesson is that ________
A) public relations writing can create extensive publicity B) celebrities should hire skilled public relations writers C) people with disabilities no longer face considerable barriers D) public relations writing is only as good as the actions behind it
To be considered an investment asset, an item
A) must be purchased for the specific purpose of providing additional income or increasing net worth. B) must be a stock, a bond, or a savings account. C) must be intangible. D) must be owned free and unencumbered by a loan.
Which of the following isn't a criterion used to determine whether a unitary relationship exists?
A. Centralized management. B. Economies of scale. C. Functional integration. D. Consolidated return status.