The use of quantitative measures of sentiment is still limited because:
A. most social media monitoring tools seek to seamlessly mix qualitative and quantitative analyses.
B. researchers prefer to collect data from higher traffic forums.
C. sentiment analysis relies on the emerging field of natural language processing.
D. their use requires deep engagement with one or more social media communities.
E. a large amount of data is currently unclassifiable or incorrectly classified with current automation tools.
Answer: E
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