In a grocery store's "valued customer" program, every shopper gets a card that he or she presents to the clerk in the checkout aisle. The card is scanned along with the customer's groceries. The store's computer system tracks each shopper's purchases and automatically provides special "valued customer" discounts. Every month, the customers in the program receive a newsletter containing coupons that are based on the customer's purchase history. For example, someone purchasing a lot of baby formula and disposable diapers might get a coupon for a free box of baby wipes. Which of the following types of research represents this valued customer program?

A. experimentation
B. observation
C. online surveys
D. personal interviews
E. questioning


Answer: B

Business

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The interest portion of an installment note payment is computed by multiplying the interest rate by the carryingamount of the note at the end of the period

a. True b. False Indicate whether the statement is true or false

Business

The following set of items describes activities completed by a company in collecting cash for merchandise sales. For each activity, identify whether or not the activity adheres to or violates sound internal control procedures. Monthly statements, indicating the current balance due, are mailed to customers

a. Adheres to sound internal control procedures b. Violates sound internal control procedures c. Neither strengthens nor violates internal control

Business

The retained earnings account is closed at the end of the fiscal year

Indicate whether the statement is true or false

Business

The going concern assumption helps solve the

a. matching issue. b. accounting period issue. c. revenue recognition issue. d. continuity issue.

Business