Identify and explain the four reasons, according to Uses and Gratifications Theory, that people attend to the media.

What will be an ideal response?


Entertainment--pure enjoyment; information--to gain knowledge; personal identity--to develop or reinforce a sense of self; personal relationships--to build or maintain relationships with others.

Communication & Mass Media

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What is the difference between a personal brand and a brand voice?

What will be an ideal response?

Communication & Mass Media

Which of following is true regarding Ruben Salazar?:

a) His death made him a a martyr of the Chicano/Latino movement; b) He was among the first Latino writers to call upon whites to listen to the needs of Chicano students; c) He did some of the most hard-hitting reporting on law enforcement; d) He characterized Mescican Americans as the “forgotten community”; e) all of the above

Communication & Mass Media

If you think you are putting more into your relationship than your partner is, it's easy to feel resentful that there isn't an equal level of

A. intimacy. B. dialect. C. interdependence. D. investment.

Communication & Mass Media

Effective speeches about ________ often educate listeners about their evolution and development or their significance in history, culture, politics, or ecology.

A. concepts B. issues C. objects D. places

Communication & Mass Media