Identify and discuss three activities that are typically involved in the marketing accountability process
What will be an ideal response?
Marketing accountability is the management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency while increasing the value of the organization in compliance with all legal requirements. This process usually involves conducting both qualitative and quantitative marketing research, as well as developing data analytics to transform research data into useful information. Marketing metrics such as brand awareness and market share are typically determined and then tracked, providing managers with information about the effectiveness of different marketing activities. Marketing accountability also involves strong internal communication, with departmental goals and objectives linked throughout the organization.
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An auditor determines that there is an inherent risk that stock options exercised or expired remain on the organization's books. This determination is most likely tied to which of the following management assertions?
a. Valuation. b. Presentation and disclosure. c. Rights and obligations. d. Existence.
Which of the following is/are not one of the conditions of a capital lease?
a. transfer of ownership to the lessee at the end of the lease term b. transfer of ownership to the lessee appears likely because of a "bargain" purchase option c. lease extends for at least 70 percent of the asset's life d. present value of the minimum contractual lease payments equals or exceeds 90 percent of the fair market value of the asset at the time the lessee signs the lease e. all of the above
According to the pay model, the strategic compensation decisions regarding objectives involve:
A. how open and transparent the pay decisions should be to all employees. B. how total compensation should be positioned against competitors. C. how compensation should support the business strategy and be adaptive to the cultural and regulatory pressures in a global environment. D. how the different types and levels of skills and work should be paid within the organization. E. how pay increases should be based.
Formulate the financial constraint for this scenario
Zevon Enterprises provides services for clients worldwide and to protect all parties to this course as well as Zevon, we shall refer to those services as X1, X2, and X3. Each of these services has its own special mix of needs for the resources the company has at its disposal. The X1 product requires three lawyers, seven guns, and $6,000; the X2 product requires two lawyers, five guns, and $4,000; and the X3 product requires four lawyers, six guns, and $7,000. Zevon has access to 5,000 lawyers, 10,000 guns, and $15,000,000. For ease of conversation, Zevon employees usually speak about dollars as "per thousand" so one of them asking for $7 means that they really need $7,000. Zevon's demand is variable depending on what they charge for it. For example, the X1 product's demand is 200 - 2.25p1. The demand for X2 is 300 - 3p2, and the demand for X3 is 400 - 3.5p3. The per unit profit forX1 through X3 can be calculated by subtracting the per unit cost from the sales price, so for X1, the profit is p1 - 2.25, for X2 the profit is p2 - 3, and for X3 the profit is p3 - 3.5.