Discuss three new developments in retailing.
What will be an ideal response?
(1) Interactivity--adding interactivity is one method of differentiating your retail establishment--no matter what the size. Interactivity is simply the term used to describe creating opportunities for customers to be entertained while they shop.
(2) M-commerce (mobile commerce) enables customers to use wireless mobile devices to connect to the Internet and shop.
(3) Pop-up shops--temporary retail establishments that allow companies flexible locations without the long-term commitment of a more expensive retail lease.
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Imminently hazardous consumer products are products that pose a potential risk of even slight illness or injury.
Answer the following statement true (T) or false (F)
Give three examples each of social and institutional roles.
What will be an ideal response?
Which of the following is most likely a true statement regarding prospecting?
A) Personal observation is an unlikely prospecting technique. B) Cold call prospecting is a systematic approach to identifying prospects. C) The response rate for e-mails is high, so they are a valid source of prospects. D) A salesperson cannot afford to spend time calling on persons who are not legitimate prospects. E) Networking should be avoided as a source of prospects because it is unprofessional to mix business and friendship.
Examples of negative feedback include consumer complaints, chronic out-of-stock situations, and declining sales
Indicate whether the statement is true or false