Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?
A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs.
B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place.
C) ROMI tends to lead managers toward a more long-term decision perspective.
D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance.
E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.
B
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The capital provided by common shareholders during the period include(s):
a. the average par value of common stock. b. capital contributed in excess of par value on common stock. c. retained earnings. d. other common shareholders' equity accounts. e. all of the above.
Which of the following terms refers to an organization's intentional preference to hire or promote people in a particular protected group?
A. Affirmative action B. Disparate treatment C. Reasonable accommodation D. Discrimination E. Grievance procedure
An issuer who plans on raising $1 million or less from the public must answer the questions on Form U-7, which doubles as a(n) ________ and must be made available to prospective investors.
A. annual report B. prospectus C. registration statement D. consent decree
Which of the following describes Patrick Lencioni’s opinion about team conflict?
a. Team conflict is disruptive to productivity and should be avoided as much a possible. b. Disagreement may feel uncomfortable but can help clarify problems and solutions. c. Team conflict is unavoidable, so it is better to learn how to handle it when it arises. d. Team conflict is the result of heterogeneous teams.