The marketing department at Acme Global is loosely structured with little hierarchy. This allows for different employees to take the lead on different projects based on their work loads and their interests. Hans joined the department from a company at which the marketing department had clear lines of authority. He quit Acme Global after 2 months saying that he just could not figure out how to contribute to the department. It appears that the Acme Global job lacked ______ for Hans.
A. ability-job fit
B. personality-job fit
C. person-organization fit
D. ability-person fit
C. person-organization fit
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The term “social enterprise” can be used to describe both organizations and ______.
A. goals B. values C. activities D. movements
Which of the following would create transactional information?
A. Generating payroll reports. B. Making an airline reservation. C. A semistructured decision to hire more employees. D. Projecting future sales growth.
Combination strategies, such as integrating overall low cost and differentiation, makes it easier for rivals to duplicate or imitate because it is harder for the primary firm to provide value.
Answer the following statement true (T) or false (F)
Which of the following is not a dimension of social responsibility and marketing citizenship?
A. Economic B. Ethical C. Legal D. Technological E. Philanthropic