Which of the following is true about customer relationship management (CRM)?
A) Data mining has limited applicability in CRM activities.
B) Sophisticated analytical tools are sparingly used in CRM activities.
C) CRM reduces the number of customer touch points.
D) CRM aims to maximize customer loyalty.
E) CRM enables firms to compare various product and service categories.
D
You might also like to view...
What is groupthink? Briefly describe the causes of groupthink and ways to avoid it.
What will be an ideal response?
In evaluating alternative courses of action, a manager should select the alternative that provides the highest incremental benefit to the company
Indicate whether the statement is true or false
Which of the following is NOT a problem or bias with team evaluations?
a. Inflation bias b. Halo effect c. Lack of time d. Reciprocity bias
A report's format is less important than its content
Indicate whether the statement is true or false