Describe how research labs study how typography affects people's ability to read and understand content. Include "eyetracking" and "heatmaps" in your response.
What will be an ideal response?
Some research looks at print-based materials or reading on-screen, while some research compares the two. To assess the readability and legibility of content, researchers ask subjects how comfortable or uncomfortable they were while reading; researchers can track the amount of time it takes for subjects to read a particular passage, and researchers can test subjects' understanding of the passage after reading.
In addition, some labs use eyetracking cameras and software to track people's eye movements as they read a page or screen of material. The software produces "heatmaps" with spots of color indicating the areas of the page that people viewed most. This provides valuable information on the success of different page layouts and the effects of different text formatting on people's reading behaviors.
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