Good marketing is the art of finding, developing, and profiting from marketing opportunities. What are the three primary methods for uncovering possible product or service improvements?
What will be an ideal response?
Methods for uncovering possible product or service improvements include:
1. the problem detection method, which asks consumers for their suggestions
2. the ideal method, which asks consumers to imagine an ideal version of the product or service
3. the consumption chain method, which asks consumers to chart their steps in acquiring, using, and disposing of a product
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Which of the following statements is a characteristic of minitrials?
A) Minitrials are unsuitable for complex matters. B) The neutral adviser in minitrials is given the authority to settle a case if the corporate executives cannot resolve it. C) Minitrials are likely to harm the relationship between the disputants as there is no direct communication between them. D) Minitrials are generally held to appeal an arbitrator's decision.
A non-profit organization is planning a raffle to raise money. It has two options for tickets. The first option is to do the tickets by hand, with fixed costs of $50 and variable costs of $.05 per ticket. The second option is to outsource production
This would result in fixed costs of $500 and variable costs of $.01. If the organization plans to sell 10,000 tickets which option should it choose?
Title VII of the Civil Rights Act of 1964 addresses the issue of workplace discrimination based on all of the following except
A. age. B. sex. C. race. D. color. E. religion.
A static simulation model is used in situations where the state of the system affects how the system changes or evolves over time
a. True b. False Indicate whether the statement is true or false