Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a ________ pricing strategy
A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added
D
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Product placements have been a part of motion pictures since:
A) the turn of the 21st century B) about 1990 C) the rise of the popularity of television in the 1950s D) the beginning of motion pictures in the 1890s
According to the text, which of the following types of questions does not apply to survey research?
A) questions regarding behavior B) questions regarding attitudes C) questions regarding lifestyle characteristics D) questions regarding observational research E) questions regarding motivations
Which of the following perspectives of the balanced scorecard focuses on the increase of company profits through increasing revenue growth and productivity?
A) financial B) customer C) internal business D) learning and growth
In competing in foreign markets, companies find it advantageous to concentrate their activities in a limited number of locations in all of these situations, except when
A. there are significant scale economies in performing an activity. B. the addition of new production capacity will not adversely impact the supply-demand balance in the local market. C. certain locations have superior resources, allow better coordination of related activities, or offer other valuable advantages. D. the costs of manufacturing or other activities are significantly lower in some geographic locations than in others. E. when there is a steep learning or experience curve associated with performing an activity in a single location (thus making it economical to serve the whole world market from just one or maybe a few locations).