_____ theory states that internal factors such as beliefs, attitudes, and values limit the extent to which an individual accepts or rejects a persuasive message
A) Hierarchy of needs
B) Social judgment
C) Two-step flow
D) Framing
E) Cognitive dissonance
Answer: B
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The members of a creative writing team are asked come up with ideas for a new publicity campaign. The members are further asked to individually submit their proposals via their smartphones
After the submission of every idea, they are shown to everyone on the team. Which problem-solving method did the team use? a. Electronic brainstorming b. Traditional brainstorming c. Policy technique d. Six Questions technique
When the fireman came into Susie's room to save her from the burning fire, he appeared calm, but his eyes showed his fear about the possible collapse of the building. The fireman had what type of facial behavior?
a. withholding b. partial c. affect blend d. micro-momentary e. flooded-affect
Which of the following is a proposition of policy?
A. It is unethical to advertise cigarettes on billboards within two miles of an elementary or junior high school. B. American College should lower fees for undergraduate students. C. The death penalty is immoral. D. Television violence leads to aggressive behavior in children. E. All of these answers are propositions of policy.
Lindsay decides to give a persuasive speech on the right to vote. She says that voting is important because it reveals one's patriotism while also upholding democracy in national, state, and local governments. Not voting shows a lack of character. Her statements most clearly reflect her
A) values. B) facts. C) beliefs. D) attitudes.