Advertising, sales promotion, public relations, and buzz building activities are all ________
A) channels that should be integrated under the concept of integrated marketing communications
B) channels focused more on interactive marketing than traditional marketing
C) promotional tools used for push strategies but not pull strategies
D) promotional tools used for pull strategies but not push strategies
E) promotional tools adapted for use in mass marketing
A
You might also like to view...
Studies have generally found that compared to out-group members, in-group members
A. complain more because they have access to the leader. B. tend to have higher levels of performance and satisfaction. C. are responsible for nearly all new product developments. D. make more ethical decisions. E. are absent more often, but get more work done when they attend.
Responsibility for the variable overhead spending variance is usually assigned to
A) the purchasing department B) the production department C) the engineering department D) the personnel department E) none of these
When deciding what to wear for a presentation, the speaker should consider the audience's expectations and the situation in which he or she will be speaking
Indicate whether the statement is true or false
The two major components to a vision statement are _____________ and _______________.
a. core ideology and envisioned future b. grants and objectives c. alignment and principles d. strategy and decision making