One of the biggest strategic challenges to competing in the international arena includes
A. how to leverage the opportunities arising from shifting exchange rates.
B. whether to offer a standardized product worldwide or a customized product offering in each different country market.
C. whether to pursue a franchising strategy or a joint venture strategy.
D. how to identify foreign firms licensed to produce and distribute the company's products.
E. how to charge the same price in all country markets.
Answer: B
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The kind of brand awareness a company wants to project is identified by:
A) area coverage. B) buyer perception. C) company organization. D) national responsiveness. E) in-house marketing.
A firm's cash flows will differ from net income each period for all of the following reasons except:
a. cash receipts from customers do not necessarily occur in the same period in which a firm recognizes revenues. b. cash expenditures to employees, suppliers, and governments do not necessarily occur in the same period in which a firm recognizes expenses. c. the company is sustaining losses each period. d. cash inflows and outflows that pertain to investing and financing activities do not immediately flow through the income statement.
Which of the following is true of the liability of an incoming partner?
A) An incoming partner is liable for the previous debts of the partnership. B) An incoming partner is equally liable for all existing debts of the partnership. C) An incoming partner is liable for the debts of the partnership only to the extent of his or her capital contribution. D) An incoming partner is not liable for the future debts of the partnership.
Which of the following is the ultimate purpose of marketing activities?
a. selling products b. bringing about exchanges between buyers and sellers c. advertising products and services d. distributing products and services e. finding out what consumers want