According to the process outlined in the diffusion of innovations theory, which of the following steps occurs immediately after the public becomes aware of an idea?

a. reinforcement
b. trial
c. adoption
d. knowledge


d. knowledge

Communication & Mass Media

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Parallelism is best defined as:

a. the arrangement of related words so they are balanced or of related sentences so they have identical structures b. the repetition of a particular sound in a sentence or phrase. c. the repetition of keywords or phrases at the beginnings or endings of sentences or clauses to create rhythm. d. the placement of words and phrases in contrast or opposition to one another.

Communication & Mass Media

When explaining a quasi-scientific phenomenon in an explanatory informative presentation, you should use analogies and metaphors and, if appropriate, presentation aids

Indicate whether the statement is true or false

Communication & Mass Media

Lighting is NOT a consideration when considering a room's shape or size for a presentation

Indicate whether the statement is true or false

Communication & Mass Media

Althea shrugs her shoulders in response to Nicole’s question. Althea is using a function of nonverbal communication known as

a. regulating. b. accenting. c. substituting. d. complementing. e. repeating.

Communication & Mass Media