Products that appeal to mothers have evolved since mothers are no longer homogenous like before. Instead, there are traditional, blended, and nontraditional moms. This most likely reflects a change in their _____
a. motivation
b. lifestyle
c. perceptions
d. involvement
ANSWER: b
For many years, marketers selling products to mothers conveniently assumed that all moms were fairly homogeneous and concerned about the same things. But recent research has shown that there are traditional, blended, and nontraditional moms. This reflects a change in lifestyle.
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