If a good or service is not succeeding, merely reinforcing positive attitudes toward the good or service will help it meet its profit goals
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
If a good or service is meeting its profit goals, positive attitudes toward the product merely need to be reinforced. If the brand is not succeeding, however, the marketing manager must strive to change target consumers' attitudes toward it.
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a. True b. False Indicate whether the statement is true or false