As stated in the textbook, which of the following companies prides itself on its ethics?
A. Enron
B. Wells-Fargo Bank
C. Sketchers
D. Tom’s Shoes
D. Tom’s Shoes
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In Southern China, McDonald's is careful not to advertise prices with multiple occurrences of the number 4 because:
A) prices ending in odd numbers are preferred in China. B) there is no number four in the Chinese language. C) the word four is pronounced similar to the word death in Cantonese. D) multiple occurrences are considered as unlucky in China. E) prices are not included on menus in China.
Which of the following is not true about organizational structure?
A. All of the company's managers work within the context created by this structure. B. It refers to the way that an organization formally arranges its various domestic and international units and activities, and the relationships among these organizational components. C. It refers to the informal organization among an organization's units and activities. D. It is primarily created and evolved by senior management. E. It helps to determine where formal power and authority will be located within the organization.
Case studies are purely factual articles that include no suggestions in regards to selling or marketing a firm's products
Indicate whether the statement is true or false
A former advertising campaign for GEICO Insurance used the slogan "So easy, even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website. This campaign was part of GEICO's
A. mission statement. B. market segmentation plan. C. product strategy. D. positioning strategy. E. customer excellence strategy.