How should entrepreneurs think about leveraging latent needs?
a. Latent needs should lead to new solutions
b. Latent needs should be considered in the design, but not the focus of the product
c. Latent needs should be considered only in the packaging of the product
d. Latent needs should be disregarded
a. Latent needs should lead to new solutions
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When allowing a speaker to release emotions that result in a calm and clear approach to the subject, what type of listening is being engaged in?
A) Content B) Critical C) Empathic D) Active E) Effective
Marketing mix planning begins with ________
A) building an offering that brings value to target customers B) finding a suitable promotion strategy for the product C) setting a reasonable price for the product D) selecting the right channel for distribution of the product E) calculating the total costs involved in manufacturing the product
The essential characteristics of an entity are its _____ .
a. attributes b. properties c. qualities d. variables e. all of the above
Imagine a team that has to decide how to launch a new product in a global market, which requires exchanging information with members from many different parts of the world. What type of reward system would be best for such a team?
a. Competitive. b. Cooperative. c. Performance-based. d. No rewards should be offered.