Logical arguments do not have to be based on evidence, fact, or obvious correlation. It can also be based on what is popularly perceived and believed to be true.

a. true
b. false


Answer: b. false

Communication & Mass Media

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SELECT ALL THAT APPLY. Readership surveys help journalists understand ______.

A. how reader expectations have changed B. how loyal the reader is to the publication C. who is paying attention D. what appeals to readers

Communication & Mass Media

The four phases of creativity are: preparation, incubation, illumination, and refinement.

Answer the following statement true (T) or false (F)

Communication & Mass Media

An important element of an initial team plan is:

A) To make sure who does most of the work B) Not to decide too quickly on guidelines for presenting information to the team C) To set deadlines D) None of these choices E) All of these choices

Communication & Mass Media

The four types of typefaces are

A) script, decorative, serif, and special. B) serif, sans serif, script, and decorative. C) decorative; speech, serif, and sans serif. D) sans serif, serif, script, and art deco.

Communication & Mass Media