How does innovation happen in practice?
What will be an ideal response?
A satisfactory answer would use Van de Ven et al’s study of mapping the innovation process and deliver a nuanced discussion of the different phases in which innovation occurs. A better answer would put emphasis on the different challenges and opportunities of each phase and use the work of Hirschhorn and his three core initiatives of any change campaign to reflect on the positive and negative outcomes of managing innovation. An outstanding answer would link the discussion back to organizational learning and power and reflect on the inherent limitation of innovation within boundaries and structures.
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Give an example of a cognitive social marketing campaign
What will be an ideal response?
Chase Company's production budget is as follows: Budgeted sales in units 300,000 Desired units in inventory, December 31 70,000 370,000 Estimated units in inventory, January 1 50,000 Budgeted units of production 320,000 Each unit takes 30 minutes to produce and the standard labor rate is $18 per labor hour. What is Chase's direct labor budget?
a. $2,880,000 b. $2,700,000 c. $10,800,000 d. $5,760,000
To deliver customer orders quickly, a company has to ______.
A. use faster modes for LTL shipments B. have more distribution centers located closer to supplier locations C. avoid quality inspections of products after production D. reduce packaging requirements
Gross rating points (GRP) measure how often the audience is exposed to a communication within a specified period of time.
Answer the following statement true (T) or false (F)