The identification of program ________isthe most important prerequisite for the evaluation and measurement processes of a campaign plan
a. objectives
b. exposures
c. communications
d. strategies
A
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An individual?s identification with a specific person or group is called referent power
Indicate whether the statement is true or false
Which of the following is NOT true about communication apprehension (CA) and CMC?
A) there is a negative relationship between CMC CA and perceived CMC competence B) there is a negative relationship between CMC CA and self-efficacy C) instant messaging CA, e-mail CA, and chatting CA are positively related with each other D) CMC CA was negatively related with one?s trait communication apprehension
How would you compare the Supreme Court’s 1969 Red Lion Broadcasting v. FCC and 1984 FCC v. League of Women Voters decisions?
a) they both said the same thing; b) Red Lion overturned the Fairness Doctrine while League of Women Voters upheld it; c) Red Lion upheld the Fairness Doctrine while League of Women Voters overturned it; d) Red Lion upheld the Fairness Doctrine while League of Women Voters raised questions about its constitutionality; e) neither case said anything about either the First Amendment or the Fairness Doctrine.
Proximity refers to the degree to which listeners should act
Indicate whether the statement is true or false.