If one were using the full-cost approach to marketing cost analysis, allocating fixed costs on the basis of sales volume would
A. do both these things: make some customers appear more profitable than they actually are, and make some products appear less profitable than they actually are.
B. make some customers appear more profitable than they actually are.
C. not be done-because only variable costs would be analyzed.
D. decrease the profitability of the whole business.
E. make some products appear less profitable than they actually are.
Answer: A
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