Name three things you should consider before identifying your speech topic.

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

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IMC is different from mass marketing because ________

A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C

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In today’s focus on economics, in what way do some patients see themselves as consumers in their relationship with a provider?

What will be an ideal response?

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Sharia is listening logically and dispassionately to the salesperson who is trying to sell her a car. Sharia is engaging in what type of listening?

a) offensive b) defensive c) critical d) empathic

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A problem-solving team should not decide on a solution until it has set criteria for judging a solution and generated a list of possible solutions

Indicate whether the statement is true or false.

Communication & Mass Media