During background assessment stage of a marketing plan, the manager analyzes the current competitive, customer, and category situation and determines how the firm's capabilities match these three external elements
Indicate whether the statement is true or false
FALSE
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In a fraud scheme known as ____, the perpetrator attempts to cover the theft of cash received from customer A by applying cash collected from customer B to A's account, then applying a receipt from C to B's account, and so forth
a. Kiting b. lapping c. schmoozing d. hacking
For what communications purpose would a service company create cross-functional teams?
What will be an ideal response?
What is the first thing you should do before making a business telephone call?
A) Prepare an appropriate opening. B) Ask yourself if the phone call is necessary. C) Decide what you're going to say after the receiver answers. D) Write down the ideas you want to discuss so that you don't forget them.
A new savings and loan bank, called Federal Deposit Bank, applied for a trademark of its name. Why will this bank probably not receive trademark approval?
a. It is similar to an existing mark. b. It is a generic trademark. c. It is a deceptive mark. d. It is a scandalous or immoral mark.