The book's authors state the most important public in public relations is employees. Do you agree? Why or why not?
What will be an ideal response?
Answer: Their rationale for saying that employees are the most important public is that employees, more than any other group, are critical to the success or failure of the organization. While having happy, motivated, and productive employees cannot guarantee success, not having them can almost guarantee failure. When properly cultivated, employees can bring ideas to the table that will significantly improve operations. In a worst-case scenario, history has shown that disgruntled employees can effectively sabotage an operation.
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Consider the difference between concrete and abstract terms. First define these concepts, and then select a term and develop an accompanying ladder of abstraction with at least five levels.
What will be an ideal response?
Students of interest bargaining understand that this is somehow a more complex approach because people cannot visualize other alternatives than those provided by the positional bargaining approaches. How is this approach different from the positional bargaining? What is so critical about this type of approach, and what are the benefits?
What will be an ideal response?
The first phase of repair is intrapersonal repair
Indicate whether this statement is true or false.
Answer: a
a. not very social. b. someone whose relationships are less than genuine. c. not very friendly. d. both b and c. e. all of the above.