The innovation dilemma known as building capabilities versus collaborating refers to
A. developing innovation skills internally versus partnering with qualified outsiders.
B. choosing which innovation ideas are most likely to "bear fruit."
C. building credibility by launching products ahead of potential collaboration partners.
D. building innovative products in-house versus outsourcing.
Answer: A
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One sign of the increasing level of competition in today's marketplace is the increasing failure rates of both start-up and long-standing businesses
Indicate whether the statement is true or false
People in Trompenaars's ______________ cultures apply rules across the board.
Fill in the blank(s) with the appropriate word(s).
Research shows that increased ______ potentially has somewhat negative effects on members' reaction to and interactions with each other
A. facilitation B. incentives C. diversity D. control
Which of the following refers to the managerial process of developing and maintaining a match between an organization's resources and its market opportunities?
A. marketing management process B. strategic (management) planning C. marketing mix decisions D. advertising and promotional activities E. effective marketing strategy