Sears ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.
A. institutional
B. primary-demand
C. comparative
D. cooperative
E. long-term
Answer: A
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Drew Mellow, owner of Mellow's Melodies, also owns a personal residence that costs $400,000 . The market value of his residence is $600,000 . During preparation of the financial statements for Mellow's Melodies, the accounting concept most relevant to the presentation of Drew's home is:
a. monetary unit. b. a going concern entity. c. the economic entity concept. d. the time period assumption.
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