When an individual pays very little attention to the content of a persuasive message and focuses instead on superficial aspects of the message, the message is being processed using the:
a. peripheral route to persuasion
b. central route to persuasion
c. internal attribution method
d. external attribution method
A
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The primary limitation of a two-group design is that it ____
a. is extremely difficult to interpret b. decreases the chances of demonstrating a significant mean difference c. tends to reduce the differences between the groups d. may not provide a complete picture of the relationship between the variables
Worldwide, IUDs are the ____ most popular contraceptive method
a. first c. third b. second d. fourth
There are few if any brain differences between men and women in the processing of emotion
Indicate whether the statement is true or false.
According to evolutionary psychology, which of the following is most important to a woman?
A. That her mate is conscientious B. That her mate is emotionally faithful C. That her mate is physically attractive D. That her mate is sexually faithful