Which statement about direct marketing is true?
A. Direct marketing hinders firms from gathering customer data.
B. Only print media can be used for direct marketing efforts.
C. Direct marketing lacks the flexibility needed by today's firms.
D. Direct marketing results are difficult to measure.
E. Many customers dislike the clutter associated with direct marketing.
Answer: E
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The purchase of office equipment at a cost of $2,600 with an immediate down payment of $1,200 and agreement to pay the balance within 60 days is recorded by:
a. A debit of $2,600 to Office Equipment, a debit of $1,200 to Accounts Receivable, and a credit of $1,400 to Accounts Payable. b. A debit of $1,400 to Accounts Receivable, a debit of $1,200 to Cash, and a credit of $2,600 to Office Equipment. c. A debit of $2,600 to Office Equipment, a credit of $1,200 to Cash, and a credit of $1,400 to Accounts Payable. d. A debit of $2,600 to Office Equipment, a credit of $1,200 to Cash, and a credit of $1,400 to Accounts Receivable.
Robertson traded in an old plant asset for a newer model that would be more productive and efficient. Data relative to the old and new plant assets follow: Old Plant Asset Original cost $10,000 Accumulated depreciation of 7,000 Fair value 2,000 New Plant Asset List price 13,000 ? Robertson paid $10,500 cash in the trade. What should be the cost of the new plant asset for financial accounting
purposes? A) $12,000 B) $12,500 C) $13,500 D) $13,000
A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________
A) social network usage rates B) economic situations C) occupational needs D) purchasing perceptions E) brand affiliations
Innovation takes place when management centralizes control of work activities and creates an organizational culture that precludes risk taking.
Indicate whether the statement is true or false.