Which term is used to describe an organizational operating surplus?
A. ratio
B. solvency
C. liquidity
D. profitability
D. profitability
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Word of mouth marketing is not an effective marketing strategy for small firms
Indicate whether the statement is true or false
PQR Corporation is a sales-oriented firm that focuses on high sales. It does not take into account the customer's wants and needs, and instead concentrates on manufacturing products that will reap high profits. This attitude might lead to the firm's missing business opportunities because ______.
A. its narrow focus on manufacturing specific products does not meet customer needs and wants for a wider range of products B. it focuses on providing value and benefits to its customers instead of meeting company objectives C. it emphasizesenhancing individuals' and society's long-term best interests D. it concentrates on relationship building, empowerment, and teamwork
Lupe is a lawyer who specializes in antifraud cases. She has been contacted by an employee at a securities firm about an ongoing fraud the employee detected. The employee wants to become a whistleblower and file suit against the company. What should Lupe tell this employee?
What will be an ideal response?
Describe the elements of an effective crisis management plan.
What will be an ideal response?