A route to take in developing a differentiation advantage includes
A. incorporating tangible features that add functionality, and increase customer satisfaction with the product specifications, functions, and styling.
B. incorporating intangible features that enhance buyer satisfaction in economic ways.
C. emphasizing high quality and performance of products through a standard and simple, no-fuss packaging.
D. incorporating product attributes and user features that raise the buyer's overall costs, but keep the price minimal.
E. signaling value by targeting sophisticated buyers.
Answer: A
You might also like to view...
McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S. origins
On the basis of this summary, what is the highest stage of corporate development that McDonald's arguably has achieved? A) international B) multinational C) global D) transnational E) myopic
Under international accounting requirements, which of the following equity reserves is part of distributable equity?
a. Retained earnings b. Capital redemption reserve c. Asset revaluation reserve d. Par value of shares
From a survey of the research on global leadership, Alan Bird collected more than 220 competencies and divided them into three categories, including all of the following except
A. self-competencies. B. people competencies. C. business competencies. D. cultural competencies.
"An insured municipal bond is safer than an uninsured municipal bond." Indicate whether you agree or disagree with this statement
What will be an ideal response?