Which of the following is true of marketing channels?
A) In a direct marketing channel, intermediaries take a portion of the purchase price for their services.
B) The net price derived from the use of indirect marketing channels is much higher than from direct channels.
C) Direct channels are able to capture most, if not all, of the end-user price.
D) The cost of direct marketing channels is generally lower for a manufacturer than that of other channels.
E) Indirect channels incur the highest out-of-pocket marketing and sales expenses for manufacturers.
C
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End-of-period activities do not include
a. preparing a trial balance; b. journalizing transactions; c. preparing financial statements; d. determining net income; e. making closing entries
Positioning analysis may lead a firm to segmenting, rather than combining.
Answer the following statement true (T) or false (F)
For-profit and nonprofit organizations share many similarities, but also differ in many ways. Pinpoint and discuss one major characteristic that differentiates them
What will be an ideal response?
The arithmetic average of the current exchange rate and the exchange rates in the two preceding years, adjusted by the ratio of domestic inflation to the combined inflation rates of the euro zone, Japan, the United Kingdom, and the United States, is known as
A. the Gini coefficient. B. the Zurich formula. C. the Markov-Linder formula. D. the Atlas conversion factor. E. the Kolgorov coefficient.