Which of the following is the most common target regarding asset misappropriation?
a. inventory
b. cash
c. equipment
d. valuable information
b
FEEDBACK: a. Incorrect.
b. Correct.
c. Incorrect.
d. Incorrect.
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A firm finds that 50% of the target market is exposed to a marketing communication, 40% of that group is aware of the offering, 80% understand the message. WIthin that group, 60% intends to purchase, and 70% of that group actually does purchase
The customer response index is 6.7%. What is the difference in the value of the customer response index if 80% of the group intends to purchase and 60% of that group actually does purchase? A) 0% B) 1% C) 2% D) 3% E) 4%
Michael Porter draws a firm distinction between operational effectiveness and a strategy. Briefly describe this distinction, and identify when a company can claim that it has a strategy
What will be an ideal response?
Which of the following is NOT a requirement of strategic capacity planning?
a. forecasting demand over several years b. looking at demand and growth trends c. looking at cyclical demand patterns d. establishing a policy on discounts and rebates
. How often will additional funding be awarded by a VC, assuming the company is growing?
a. every 8 years b. every 10 years c. every year or two d. every 3 years