Sebastian is the marketing manager of a local restaurant. He has decided to set up a booth at an outdoor concert being held at the city park to pass out free samples of food and to give attendees coupons that can be used at the restaurant
This is an example of lifestyle marketing.
Indicate whether the statement is true or false
TRUE
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The managerial power that reflects control by fear and the ability to punish non-conformity or compliance is referred to by French and Raven (1958) as:
a. subversive power b. evasive power c. coercive power d. conducive power
Personal income tax debts are not discharged by declaring personal bankruptcy
Indicate whether the statement is true or false
Which of the following is included in the call provision of a preferred stock??
A. Preferred stockholders can elect the members of the board of directors and also vote on corporate issues.? B. ?Preferred stockholders have priority over common stockholders with regard to assets of the firm. C. ?Preferred stockholders have the right to receive preferred dividends previously not paid, to be disbursed before any common stock dividends can be paid. D. ?Preferred stock can be redeemed by incorporating a maturity option to a preferred stock issue. E. ?Preferred stock can participate with the common stock in sharing the firm's earnings.
Win Goods Inc. is a large multinational conglomerate. As a single business unit, the company's stock price is estimated to be $200. However, by adding the actual market stock prices of each of its individual business units, the stock price of the company as one unit would be $300. What is Win Goods experiencing in this scenario?
A. diversification discount B. learning-curve effects C. economies of scale D. experience-curve effects