What is another name for the main purpose doctrine?
A) The collateral promise rule
B) The possibility test
C) The leading object rule
D) The suretyship provision
C
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The textbook cites the McDonald’s McAfrika sandwich as an example of a product failure to illustrate ______.
A. the importance of regular, not pita, bread in sandwiches B. the importance of naming the product appropriately C. the lack of sensitivity by including tomatoes in the sandwich, which may be harmful to people allergic to tomatoes D. the impact of not having fries to go with the sandwich
According to the text, current marketing practice is mainly ________
A) technological B) partnership-based C) transactional D) relational E) logistical
Which of the following products is most likely to be priced according to the perceived-value
approach? A) kitchen appliances B) processed foods C) industrial machinery D) luxury watches
Value stream mapping (VSM) ______.
A. is typically done once an organization has converted to a lean system B. facilitates identifying sources and causes of waste C. has the potential to increase the carbon footprint D. is applied only in push production systems