When marketing a product to an organization, it is vital to understand that:
A) innovators are not sure of what they want.
B) initiators do not have any impact on the purchase situation.
C) many individuals are involved in the purchase decision.
D) the purchaser is the only person needed to be focused on.
C
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Which statement regarding the physical presence of retail stores is true?
A. Unlike in the past, most retail transactions now occur over the Internet. B. Most retail transactions occur in physical stores. C. Customers rarely integrate their digital and in-store shopping experiences. D. The number of physical stores is declining because more individual purchases are being made online. E. There are no advantages to shopping in a store versus shopping for the same product online.
Joint products and by-products are produced simultaneously by a single process or series of processes and:
A. The revenue from by-products may be recognized at the time of production. B. By-products are salable at the split-off point, but joint products are not. C. Joint products are salable at the split-off point, but by-products are not. D. All by-products must be allocated some portion of joint costs.
Which of the following is the explanation of why the market generally reacts negatively to the announcement of a SEO offered in the pecking order hypothesis?
a. Management is taking a self-serving action. b. Management is signaling that the shares are overpriced. c. Creditors are forcing the firm to increase its equity base. d. The firm is revealing that it has not generated as much earnings as the market expected.
Mike's annual income is $45,000, and he spends $30,000 for current needs. Mike's average propensity to consume is 80 percent.
Answer the following statement true (T) or false (F)