Once you've formed a relationship with someone and you are both satisfied with its long-term balance of costs and rewards, you'll want to keep the relationship strong so it can grow and thrive, according to ________ theory.

A. social exchange
B. relational maintenance
C. equity
D. attraction


Answer: C

Communication & Mass Media

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John Dewey argued that cultural ______ supported rigid segregation between groups.

A. exceptions B. exclusion C. diversity D. pluralism

Communication & Mass Media

In the decades before World War II, going to a movie theater in the downtown section of a large city was a first class experience that probably included all of the following EXCEPT

A) air-conditioning – the first ever available in public buildings in the U.S. B) cocktails and free hors d'oeruvres. C) lavishly decorated lobbies and lounges with plush velvet wall paper. D) well-groomed, uniformed doormen and ushers to escort patrons to their seats.

Communication & Mass Media

A cruise liner designs trips for its passengers in such a manner that the travel packages include excursions ashore that require very little walking. The cruise liner also plays nostalgic music in the ship's ballroom

Which category of audience does this scenario exclusively address? a) Senior citizens b) Middle aged c) Upper middle class d) Families

Communication & Mass Media

When writing a speech for a particular audience, you should try to highlight experiences you may have in common with them

Indicate whether the statement is true or false.

Communication & Mass Media