Word-of-mouth testimonials, friends talking to friends, is known as
A) traditional advertising.
B) media advertising.
C) brand watch.
D) buzz advertising.
Answer: D
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Biographies, law reviews, journal articles, and textbooks are example of what kind of source?
A) tertiary B) primary C) secondary D) background E) media
What is the essence of linguistic determinism?
What will be an ideal response?
In her persuasive speech, Kari wants to generate emotional appeal to help convince her classmates to sign up as organ donors. According to your textbook, how can Kari create this emotional appeal?
A. use emotional language B. speak with sincerity and conviction C. develop vivid examples D. All of these answers are correct. E. Both develop vivid examples and speak with sincerity and conviction.
In a study of the influence of touch on the likelihood of consumer purchase, a researcher had a confederate touch the participants in the treatment group on the shoulder three times during a sales encounter. In the control group the confederate did not touch the customer at all during the sales encounter. The researcher viewed videotapes of the sales interactions to insure that the confederate
touched each participant in the treatment group three times on the shoulder. Why is the researcher reviewing the tapes? a. She is doing a manipulation check. b. She is matching the participants. c. She is conducting a double-blind experiment d. She is attempting to avoid observer bias.