Myra Martinez was just named Treasure Island, Inc.'s marketing manager-with responsibilities for short-run policy planning of the firm's advertising, sales, marketing research, purchasing, and distribution efforts. Treasure Island is operating in the ________ era.
A. sales
B. production
C. marketing department
D. market-oriented
E. marketing company
Answer: C
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Cho, the international sales manager at a fashion house, is concerned that the euro is stronger than the U.S. dollar. This would be identified in the ________ section of a global market research report.
A. political, legal B. cultural, societal C. business environment D. economic E. history, geography
Dave Michaels takes advantage of cash discounts whenever possible. Address the business reason for this decision. Address the ethical ramifications if Dave would take the discount when paying outside the discount period.
What will be an ideal response?
Ross makes an offer to Elizabeth to sell his automobile to her for $10,000. In this case, Ross is the offeree and Elizabeth is the offeror
Indicate whether the statement is true or false
A request for approval is intended to protect the researcher, the company, and the company's client
Indicate whether the statement is true or false