The test for infringement of a trade mark by the offending mark is:
A) The offending mark is identical to the existing trade mark.
B) The offending mark is so similar as to cause confusion in the mind of the public as to the source of goods.
C) The offending mark has caused actual confusion as to the owner or supplier of the goods.
D) The Registrar of Trade-marks has received a complaint concerning the offending mark from the public.
E) The offending mark is offensive to the moral rights of the trade mark owner.
B
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Identify whether each of the following items 1 through 8 would on appear on the bank side or the book side of a bank reconciliation.____ 1. Bank service charges____ 2. Outstanding checks____ 3. Deposits in transit____ 4. NSF check____ 5. Interest on a checking account____ 6. The company properly wrote a check for $95.80 that the bank incorrectly paid as $9.58.____ 7. The bank printed checks for the depositor for a fee.____ 8. The bank collected a $1,000 note for the depositor.
What will be an ideal response?
Describe the major trends in the natural environment that marketers need to be aware of
What will be an ideal response?
Dave Stevens wonders whether the creative idea of using the character "Tom T. Turtle" as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) ____ be used to pretest the campaign.
A. storyboard B. survey C. experiment D. GSR test E. consumer jury
An organization practicing ________ aims all its efforts at satisfying its customers-at a profit.
A. the marketing concept B. profit maximization economics C. in the marketing department era D. a production orientation E. the sales concept